This time of year, we have normally just sent the ManFlu winter campaign materials to the printers. But with the Corona-virus everywhere, the time is not for (lovingly) joking around with coughing and sneezing men. In stead we have turned the campaign concept upside down – and encourage our customers to take good care of them selves – and others. In cooperation with the Danish “Better Hygiene Board”, we promote the five pieces of advice to stay safe – including social distancing and the use of hand sanitizer.
The campaign elements include free covers for the tissue boxes and cubes, popups, pallet wrap and woblers for the shelves. And a 12-week programme on our Facebook-page, where followers can nominate a friend or a relative to receive a “care package” from Kleenex.

And this is what the campaign looks like instore, when it’s done right!